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BZU Home > Department of Mass
Communication
Degree Programmes
The Department of Mass Communication came into being with the bifurcation of
the Department of Political Science and Mass Communication on 15-12-1996.
Previously in its old shape the Department was pursuing an evening programme of
diploma course in Mass Communication since 1987, which was upgraded to Master’s
level in 1991, fulfilling the desire and demand of the people of the region. At
present, the regular teaching staff for Mass Communication consists of three
Associate Professors, and two lecturer holding master degree in the subject.
The Department provides teaching and research facilities at M.A., M.Phil and
Ph.D. level. Information regarding Ph.D. programme may be had from the office of
the Department. The Department is progressively enhancing its research
activities. At present, two scholars have been registered for Ph.D. degree. Four
scholar have completed their Ph.D. from the Department.
The purpose envisaged of M.A. Mass Communication programme is to introduce
positive values to the media market and to equip young people with the latest
knowledge and skills so that they enter into the profession of Mass
Communication (Journalism) to play their effective role in national
reconstruction and development.
Since 1996 evening classes of M.A. Part-I & II of Mass Communication have
been started which are functioning successfully.
The Library of the department is well equipped with the latest books related
to advanced media science i.e. on line journalism, digital technology, modern
mass media research, modern TV Production related books and community
relationing books etc.
Videocassette and CDS pertaining to various disciplines of media studies are
also available in the department. To impart the advanced knowledge of Mass
Communication, the Professors are using the modern technique of audiovisual in
this regard.
Development of Communication Skills
Group discussions, seminars, symposiums, debates and speech competitions are
of and on arranged by the department, in order to develop and polish the
communication skills of the future media practitioners of Pakistan.
Similarly, renowned print and electronic media practitioners, experts of
public relations and advertising, academicians and researchers of media studies,
human rights activists and experts of certain media disciplines are frequently
invited in the department for delivering extension, and thought provoking,
lectures regarding the latest scenarios of various aspects of media development
in the globe in general, and in Pakistan in particular.
It is significant development in the history of Mass Communication department
that PCI of the separate building of the department has been approved, as well
as the space, and amount in this regard has been allocated by the concerned
authorities. This mega project would be accomplished within a couple of years.
Moreover, Community Radio Station with a range of more than 35 Kilometer, TV
production centre on small scale; Media lab. equipped with latest facilities and
Photo lab. would be established in coming years.
The department of media studies is going to provide practical facilities in
the disciplines of TV production, reporting, advertising and radio journalism,
in order to meet and cope with emerging challenges of 21st century which is
truly called the century and millennium of information technology and media
advancement. The department is going to offer the subjects of on line Journalism
(Internet Journalism) Agriculture Communication and other disciplines to meet
the needs of the media world and its markets at large.
Co curricular Activities
Similarly, extra curricular activities like quiz show, reception and fare
well programmes sports weeks, study and recreational trips as well as programme
of performing arts are being organized by the various societies of the students
of the department. The students are also encouraged to participate in study
tours of historical places and media institutions as a part of their studies for
M.A. and M.Phil Degree. Students publications activities. To movite the writing
skill of the student, a new magazine entitled "The Communicator" has been
launched under the patronage of the Chairman Department of Mass Communication;
Mr. Shahzad Ali Lecturer is the Editor of the magazine.
Department is very keen to promote physical health activities of the students
and is offering 1% sports quota in the light of the Prime Minister’s directive
for admission in M.A. class. |