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Dr. Moeed Ahmad Sandhu
https://profiles.bzu.edu.pk/moeedahmed
Qualificaiton:
PhD (Business Administration)
Research Interests:
Marketing Management, Consumer Behavior
Email Address:
Other Information:
Coordinator BS Supply Chain (IMS), Incharge Examination (IMS)
CV/Resume:
Research Papers
| 2024 | Exploring Factors to enhance Organizational Dissent What is Moderating Effect of Psychological Safety (Journal) Saman Naz1 , Moeed Ahmad Sandhu2 , Muhammad Sajid Tufail3 |
Journal: Pakistan Journal of Humanities and Social Sciences, Publisher: Pakistan Journal of Humanities and Social Sciences, Vol.: 12, Issue: 1 Pages: 498-507, |
| 2023 | Diversity Inclusion for Business and Economy Analyzing Financial Literacy of Young Women Entrepreneurs and their Personality (Journal) Mina Kharal 1 , Muhammad Sajid Tufail 2 and Moeed Ahmad Sandhu 3 |
Journal: IUB Journal of Social Sciences, Publisher: IUB Journal of Social Sciences, Vol.: 5, Issue: 2 Pages: 348-358, |
| 2023 | An Extensive Evaluation of Brand Image with Moderating Effect of Brand Engagement to Determine Brand Loyalty and Consumers Purchase Intention A Study of Famous Female Apparel Brands in Pakistan (Journal) Moeed Ahmad Sandhu1 , Sadaf Shabbir2 |
Journal: Pakistan Journal of Humanities and Social Sciences, Publisher: Pakistan Journal of Humanities and Social Sciences, Vol.: 11, Issue: 1 Pages: 266-280, |
| 2023 | Do Consumer Innovativeness and Consumer Materialism Drive Purchase of Counterfeit Brands (Journal) a Muhammad Rashid Saeed, b Moeed Ahmad Sandhu, c Sajid Tufail, d Asad Ali |
Journal: Review of Applied Management and Social Sciences RAMSS, Publisher: SPCRD Global Publishing, Vol.: 6, Issue: 2 Pages: 391-402, |
| 2022 | Empathetic Leadership and Follower Workplace Engagement Mediating Role of Climate for Inclusion (Journal) a Muhammad Sajid Tufail, b Moeed Ahmad Sandhu |
Journal: Review of Education, Administration and Law REAL, Publisher: SPCRD Global Publishing, Vol.: 5, Issue: 3 Pages: 217-229, |
| 2021 | The Effects of Electronic Word of Mouth EWOM and BrandAwareness to Govern the Advancement of Brand Repurchase Intention A Case of Mobile Brands in Pakistan (Journal) Moeed Ahmad Sandhu1 , Ayesha Saleem2 , Asad Ali |
Journal: iRASD Journal of Management, Publisher: iRASD Journal of Management, Vol.: 3, Issue: 3 Pages: 411 - 428, |
| 2020 | Role of Perception of Politics in Enhancing Organizational Dissent Case of Pakistan Telecom Sector (Journal) 1Saman Naz, 2Dr. Moeed Ahmad Sandhu |
Journal: Journal of Business and Social Review in Emerging Economies, Publisher: Volume and Issues Obtainable at Center for Sustainability Research and Consultancy, Vol.: 6, Issue: 2 Pages: 807-819, |
| 2020 | Proclivity to acquire products from USA Whether Pakistani Consumers really own home-country preference A pragmatic exploration of Vulnerability to Communal Pressure in terms of Susceptibility and Ethnocentrism (Journal) Moeed Ahmad Sandhu, Asad Ur Rehman, Sajid Tufai, Shaheera Amin |
Journal: Pakistan Journal of Social Sciences, Publisher: Pakistan Journal of Social Sciences, Vol.: 40, Issue: 1 Pages: 339-352, |
| 2020 | An Investigation of Factors Effecting Consumers Intention to Share Knowledge through Development as a Social Norm in Travel-Related Online Societal Networks (Journal) Asad Ur Rehman a , Moeed Ahmad Sandhu b , Hina Ismail c , Saba Mushtaq d |
Journal: Review of Applied Management and Social Sciences RAMSS, Publisher: SPCRD Global Publishing, Vol.: 3, Issue: 1 Pages: 61-73, |
| 2019 | Mobile Commerce A Rising Wave of Consumer Purchase Intention (Journal) 1 Asad Ur Rehman, 2 Moeed Ahmad Sandhu, 3 Muhammad Rehan |
Journal: Journal of Accounting and Finance in Emerging Economies, Publisher: Volume and Issues Obtainable at Center for Sustainability Research and Consultancy, Vol.: 5, Issue: 2 Pages: 155-166, |
| 2019 | Assessing Social and Financial Efficiency The Evidence from Microfinance Institutions in Pakistan (Journal) Nadeem Iqbal, Muhammad Sajid Tufail, Muhammad Mohsin, Moeed Ahmad Sandhu |
Journal: Pakistan Journal of Social Sciences, Publisher: Pakistan Journal of Social Sciences, Vol.: 39, Issue: 1 Pages: 149-161, |
| 2019 | Electronic-HRM and Firm Performance Mediating Role of Information Communication Technology ICT (Journal) Mohsin Altaf, Asad Ur Rehman, Moeed Ahmad Sandhu, Athifa Najwani Shahidan |
Journal: Pakistan Journal of Social Sciences, Publisher: Pakistan Journal of Social Sciences, Vol.: 39, Issue: 4 Pages: 1659-1672, |
| 2019 | Significance of social media brand communication in creating brand awareness (Journal) Shaheera Amin1 , Javed Iqbal2 , Dr. Moeed Ahmad Sandhu3 , Khush Bakht4 , Hassan Mujtaba Nawaz Saleem5 |
Journal: Paradigms, Publisher: Paradigms, Vol.: 13, Issue: 1 Pages: 141-146, |
| 2019 | Portfolio Selection and Optimization through Neural Networks and Markowitz Model A Case of Pakistan Stock Exchange Listed Companies (Journal) 1 Javed Iqbal, 2 Moeed Ahmad Sandhu, 3 Shaheera Amin, 4 Alia Manzoor |
Journal: Review of Economics and Development Studies, Publisher: Volume and Issues Obtainable at Center for Sustainability Research and Consultancy, Vol.: 5, Issue: 1 Pages: 183-195, |
| 2018 | Impact of Leverage and Risk Exposure on Financial Performance in SMEs of Northern Punjab (Journal) 1 Javed Iqbal , 2 Muhammad Hamza Javed , 3Zubair Ahmad, 4Moeed Ahmad, 5Waris Ali |
Journal: Journal of Accounting and Finance in Emerging Economies, Publisher: Volume and Issues Obtainable at Center for Sustainability Research and Consultancy, Vol.: 4, Issue: 1 Pages: 17-28, |
| 2018 | The Impact of Self-Concept and its Congruence with Different Brands on Purchase Intention Evidence from Pakistani Consumers (Journal) Moeed Ahmad Sandhu, Muhammad Usman Corresponding author, Zubair Ahmad, Muhammad Rizwan |
Journal: Pakistan Journal of Commerce and Social Sciences, Publisher: Pakistan Journal of Commerce and Social Sciences, Vol.: 12, Issue: 2 Pages: 695-709, |
| 2018 | Are Pakistani Islamic Banks Really Interest-free (Journal) Zubair Ahmad, Moeed Ahmad Sandhu, Nadeem Ahmed Sheikh |
Journal: Pakistan Journal of Islamic Research, Publisher: Pakistan Journal of Islamic Research, Vol.: 19, Issue: 2 Pages: 105-116, |
| 2018 | The Impact of Capital Structure on the Financial Performance of SMEs in Pakistan (Journal) Javed Iqbal, Muhammad Umer Farooq, Moeed Ahmad Sandhu, Muhammad Abbas |
Journal: Pakistan Journal of Social Sciences, Publisher: Pakistan Journal of Social Sciences, Vol.: 38, Issue: 2 Pages: 363-374, |
| 2018 | Income Structure and Insolvency Risk An Empirical Analysis of Banking Sector of Pakistan (Journal) Shahzad Akhtar1 , Javed Iqbal2 , Noor Hayati Binti Ahmad3 , Moeed Ahmad Sandhu4 , Hassan Mujtaba Nawaz Saleem5 |
Journal: Paradigms A Research Journal of Commerce, Economics, and Social Sciences, Publisher: Paradigms A Research Journal of Commerce, Economics, and Social Sciences, Vol.: 12, Issue: 2 Pages: 184-190, |
| 2018 | Impact of Empowerment Emotional Labor on Teachers Work Engagement A Moderating Role of Job Experience (Journal) 1Ammara Saleem, 2 Javed Iqbal, 3Moeed Ahmad Sandhu, 4 Shaheera Amin |
Journal: Review of Economics and Development Studies, Publisher: Volume and Issues Obtainable at Center for Sustainability Research and Consultancy, Vol.: 4, Issue: 2 Pages: 237-245, |
| 2017 | Why do Pakistani Customers Patronize Islamic Banks (Journal) Waris Ali, Zubair Ahmad, Moeed Ahmad Sandhu |
Journal: Pakistan Journal of Islamic Research, Publisher: Pakistan Journal of Islamic Research, Vol.: 18, Issue: 1 Pages: 159-172, |
| 2017 | Understanding the Demographic Variations in Service Quality Perception An exploratory study on cellular industry of Pakistan (Journal) Zubair Ahmad, Moeed Ahmad Sandhu, Waris Ali, Muhammad Abbas, Javed Iqbal |
Journal: Pakistan Journal of social Sciences, Publisher: Pakistan Journal of social Sciences, Vol.: 37, Issue: 1 Pages: 273-288, |
| 2017 | Antecedents and consequences of employee engagement Evidence from corporate sector of Pakistan (Journal) Mr. Javed Iqbal, Dr. Muhammad Salman Shabbir, Hashim Zameer, Dr Imtiaz Ahmed Khan, Dr. Moeed Ahmad Sandhu Assistant Professor, Department of Business Admi |
Journal: Paradigms A Research Journal of Commerce, Economics, and Social Sciences, Publisher: Paradigms A Research Journal of Commerce, Economics, and Social Sciences, Vol.: 11, Issue: 1 Pages: 78-86, |
| 2017 | TQM practices and firm performance of Pakistani service sector firms (Journal) Mr. Javed Iqbal, Dr. Muhammad Salman Shabbir, Hashim Zameer, Mr. Muhmmad Sajid Tufail, Dr. Moeed Ahmad Sandhu, Dr. Waris Ali |
Journal: Paradigms A Research Journal of Commerce, Economics, and Social Sciences, Publisher: Paradigms A Research Journal of Commerce, Economics, and Social Sciences, Vol.: 11, Issue: 1 Pages: 87-96, |
| 2016 | The Effect of Green HRM Practices on Sustainability Evidence from Manufacturing Companies in Pakistan (Journal) Mehtab-un-Nisa, Atif Mahmood, Moeed Ahmad Sandhu, Sara Kanwal, Javed Iqba |
Journal: Pakistan Journal of Social Sciences, Publisher: Pakistan Journal of Social Sciences, Vol.: 36, Issue: 1 Pages: 177-188, |
| 2016 | Corporate Governance and CSR Disclosure Evidence from a Developing Country (Journal) Waris Ali,, Moeed Ahmad Sandhu, Javed Iqbal, Muhammad Sajid Tufail |
Journal: Pakistan Journal of Social Sciences, Publisher: Pakistan Journal of Social Sciences, Vol.: 36, Issue: 1 Pages: 225-238, |
| 2015 | Customers Perception about Service Quality of Private and Public Banks in Pakistan (Journal) Muhammad Luqman Tauheed Rana, Atif Mahmood, Moeed Ahmad Sandhu, Sara Kanwal |
Journal: Pakistan Journal of Social Sciences, Publisher: Pakistan Journal of Social Sciences, Vol.: 35, Issue: 2 Pages: 659-668, |
| 2014 | THE IMPACT OF BRAND IMAGE AND CELEBRITY ENDORSEMENT ON CONSUMERS PURCHASE PREFERENCE FOR FASHION PRODUCTS. (Journal) Moeed Ahmad Sandhu , Syeda Shawana Mahasan and Asad ur Rehman |
Journal: Indian Streams Research Journal, Publisher: Indian Streams Research Journal, Vol.: 4, Issue: 2 Pages: 1-10, |
| 2013 | The Effect of Professed Teacher Feedback on the Relation of Intrinsic Motivation Regarding University Students Academic Performance (Journal) Rashid Saeed, Rab Nawaz Lodhi, Sharmin Sadiq, Arshia Hashmi, 12 2 2 Amna Sami, Fareha Dustgeer, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 10 Pages: 1385-1390, |
| 2013 | Impact of Sales Promotion on the Consumer Loyalty in the Telecommunication Industry in Pakistan (Journal) Dr. Rashid Saeed 1 , Fareeha Nisar 2 , Rab Nawaz Lodhi 3 , Dr. Moeed Ahmad 4 , Dr. Hafiz Muhammad Arshad |
Journal: Journal of Basic and Applied Scientific Research, Publisher: Journal of Basic and Applied Scientific Research, Vol.: 3, Issue: 5 Pages: 901-907, |
| 2013 | Factors Affecting Customer Satisfaction in Health Care Services in Pakistan (Journal) Dr Rashid Saeed 1 , Muhammad Osama Ghafoor 2 , Binesh Sarwar 3 , Rab Nawaz Lodhi 4 , Dr Hafiz Muhammad Arshad5 , Dr Moeed Ahmad6 |
Journal: Journal of Basic and Applied Scientific Research, Publisher: Journal of Basic and Applied Scientific Research, Vol.: 3, Issue: 5 Pages: 947-952, |
| 2013 | Antecedents of Cigarette Brands Loyalty in Pakistan (Journal) Dr Rashid Saeed 1 , Muhammad Sajid Tufail 2 , Rab Nawaz Lodhi 3 , Dr Moeed Ahmad4 , Dr Hafiz Muhammad Arshad5 , Rashid Saeed6 , |
Journal: Journal of Basic and Applied Scientific Research, Publisher: Journal of Basic and Applied Scientific Research, Vol.: 3, Issue: 5 Pages: 969-975, |
| 2013 | The effect of Transformational Leadership on Organizational Commitment with a Mediating effect of Psychological Empowerment (Journal) Dr. Rashid Saeed 1 , Arshia Hashmi 2 , Rab Nawaz Lodhi 3 , Dr Moeed Ahmad4 , Dr Hafiz Muhammad Arshad5 , Muhammad Azeem Ahmad6 |
Journal: Journal of Basic and Applied Scientific Research, Publisher: Journal of Basic and Applied Scientific Research, Vol.: 3, Issue: 6 Pages: 28-36, |
| 2013 | Impact of Relationship Marketing Service Recovery on Customer loyalty (Journal) Dr Rashid Saeed 1 , Hussnain Kamil 2 , Rab Nawaz Lodhi 3 , Dr Moeed Ahmad4 , Dr hafiz Muhammad Arshad5 , Rizwana Hameed6 |
Journal: Journal of Basic and Applied Scientific Research, Publisher: Journal of Basic and Applied Scientific Research, Vol.: 3, Issue: 6 Pages: 522-528, |
| 2013 | Service Quality Dimensions Impact on Customer Satisfaction in Telecom Sector of Pakistan (Journal) Dr. Moeed Ahmad Sandhu, Syeda Shawana Mahasan, Asad Ur Rehman, Saira Muzaffar |
Journal: Journal of Basic and Applied Scientific Research, Publisher: Journal of Basic and Applied Scientific Research, Vol.: 3, Issue: 8 Pages: 27-34, |
| 2013 | Impact of Television Advertisement Exposure and Parental Control on Purchase Request A Study of Urban Children in Central Punjab, Pakistan (Journal) Wasim Ahmad, Rashid Saeed, Rana Umair Ashraf, Moeed Ahmad |
Journal: Journal of Basic and Applied Scientific Research, Publisher: Journal of Basic and Applied Scientific Research, Vol.: 3, Issue: 10 Pages: 361-368, |
| 2013 | Impact of After Sales Service on Consumer Buying Behavior in Sahiwal Pakistan (Journal) Dr. Rashid Saeed1 , Rab Nawaz Lodhi2, Muhammad Bilal Majid3, Muhammad Iqbal Rana4, Dr. Zahid Mahmood5, Dr. Moeed Ahmad6 |
Journal: Management and Administrative Sciences Review, Publisher: Management and Administrative Sciences Review, Vol.: 2, Issue: 5 Pages: 555-562, |
| 2013 | Effect of Emotional Intelligence, and Stress on Employee Performance in Banking Sector A Case Study of Okara Domestic, Pakistan (Journal) Dr. Rashid Saeed1 , Alhaj Muhammad Junaid Mukhtar2, Amna Sami3, Rab Nawaz Lodhi 4, Dr. Zahid Mahmood5, Dr. Moeed Ahmad6 |
Journal: Management and Administrative Sciences Review, Publisher: Management and Administrative Sciences Review, Vol.: 2, Issue: 5 Pages: 594-602, |
| 2013 | Buyer Faithfulness in FMCG Sector of Pakistan (Journal) Dr. Rashid Saeed1, Qutab Sarfraz2, Muhammad Arshad3, Rab Nawaz Lodhi4, Dr. Zahid Mahmood5, Dr. Moeed Ahmed6 |
Journal: Management and Administrative Sciences Review, Publisher: Management and Administrative Sciences Review, Vol.: 2, Issue: 6 Pages: 632-639, |
| 2013 | The Organizational Role in Career Development of Employees (Journal) Dr. Rashid Saeed1, Rab Nawaz Lodhi2, Filza Abbas3, Urooj Ishfaque4, Fareha Dustgeer5, Dr. Moeed Ahmed6 |
Journal: Management and Administrative Sciences Review, Publisher: Management and Administrative Sciences Review, Vol.: 2, Issue: 6 Pages: 664-669, |
| 2013 | An Empirical Study of Pakistani Peoples Attitude Towards US Products The Role of Animosity, Consumer Ethnocentrism, Country of Origin Effect, Susceptibility to Normative Influence and National Identification (Journal) Moeed Ahmad Sandhu, Asad-ur-Rehman and and Syeda Shawana Mahasan |
Journal: Middle-East Journal of Scientific Research, Publisher: Middle-East Journal of Scientific Research, Vol.: 16, Issue: 4 Pages: 563-570, |
| 2013 | Interactive Effects of Performance Appraisals on Employees Motivation in Pakistani Banking Sector (Journal) Muhammad Munir, Moeed Ahmad Sandhu, Anam Iqbal and Anam Amin |
Journal: Middle-East Journal of Scientific Research, Publisher: Middle-East Journal of Scientific Research, Vol.: 16, Issue: 10 Pages: 1369-1375, |
| 2013 | The Effect of Human Resource Management Practices on Organizations Performance (Journal) Rashid Saeed, Rabnawaz Lodhi, Anam Iqbal, Moeed Ahmad Sandhu, Muhammad Munir and Sana Yaseen |
Journal: Middle-East Journal of Scientific Research, Publisher: Middle-East Journal of Scientific Research, Vol.: 16, Issue: 11 Pages: 1548-1556, |
| 2013 | Factor That Affects Consumer Buying Behavior An Analysis of Some Selected Factors (Journal) Abdul Waheed, Syeda Shawana Mahasan and Moeed Ahmand Sandhu |
Journal: Middle-East Journal of Scientific Research, Publisher: Middle-East Journal of Scientific Research, Vol.: 19, Issue: 5 Pages: 636-641, |
| 2013 | Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal, Pakistan (Journal) Rashid Saeed, Rab Nawaz Lodhi, Alhaj Muhammad Junaid Mukhtar, Sarfraz Hussain, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 27, Issue: 4 Pages: 844-849, |
| 2013 | Impact of Labeling on Customer Buying Behavior in Sahiwal, Pakistan (Journal) Rashid Saeed, Rab Nawaz Lodhi, Abdul Rauf, Muhammad Iqbal Rana, 1 2 22 Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 24, Issue: 9 Pages: 1250-1254, |
| 2013 | Effect of Conflicts in Organizations and its Resolution in Pakistan (Journal) Rashid Saeed, Rab Nawaz Lodhi, Salman Ahmed, Hafiza Mubeen Munir, 12 2 2 Fareha Dustgeer, Amna Sami, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 3 Pages: 393-398, |
| 2013 | The Effect of Training on Employee Work (Journal) Rashid Saeed, Rab Nawaz Lodhi, Qutab Sarfraz, 12 2 Ambar Iqbal, Zahid Mahmood and Moeed Ahmed |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 3 Pages: 399-405, |
| 2013 | Impact of Performance Appraisals and Motivation on Employees Outputs in Banking Sector of Pakistan (Journal) Rashid Saeed, Rab Nawaz Lodhi, Ahmar Naeem, 12 2 Asad ur Rehman, Zahid Mahmood and Moeed Ahmed |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 3 Pages: 415-421, |
| 2013 | Impact of Service Quality on Consumers Satisfaction Study of Nationalized and Privatized Banks in Sahiwal Pakistan (Journal) Rashid Saeed, Rab Nawaz Lodhi, Muhammad Bilal Latif, 12 2 Zeeshan Fareed, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 3 Pages: 422-426, |
| 2013 | Factors Affecting Brand Switching in Telecommunication A Case Study of Sahiwal District, Pakistan (Journal) Rashid Saeed, Rab Nawaz Lodhi, Muhammad Saad Saeed, Zeeshan Fareed, 12 2 2 Amna Sami, Fareha Dustgeer, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 5 Pages: 667-671, |
| 2013 | Quality of Services and Influence on Customers Satisfaction Study of Cellular Companies in Sahiwal, Pakistan (Journal) Rashid Saeed, Rab Nawaz Lodhi, Asad Ali, Zeeshan Fareed, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 6 Pages: 801-807, |
| 2013 | Consumer Attitude Towards Advertisement via Mobile (Journal) Rashid Saeed, Rab Nawaz Lodhi, Muhammad Zubair Khan, 12 2 Ahsan Akbar, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 5 Pages: 672-676, |
| 2013 | Work-Life Balance and Stress with the Turnover Rate of the Employees (Journal) Rashid Saeed, Rab Nawaz Lodhi, Khalil Ahmed, Naureen Afzal, Zahid Mahmood and Moeed Ahmed |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 6 Pages: 834-839, |
| 2013 | Impact of Job Fulfillment and Organizational Commitment on Employee Faithfulness (Journal) Rashid Saeed, Rab Nawaz Lodhi, Zubair Aslam, Nablila Noor, Zahid Mahmood and Moeed Ahmed |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 7 Pages: 945-949, |
| 2013 | Effect of Job Satisfaction and Leadership Style on Employees Organizational Commitment in Banking Sector A Case Study of Okara District, Pakistan (Journal) Rashid Saeed, Rab Nawaz Lodhi, Muhammad Saad Saeed, Ayesha Riaz, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 7 Pages: 957-963, |
| 2013 | Factors Affecting the Job Satisfaction of Employees in Banking Sector of Pakistan, A Generalization from District Sahiwal (Journal) Rashid Saeed, Rab Nawaz Lodhi, Muhammad Zubair Khan, Wasim Ahmad, 12 2 2 Fareha Dustgeer, Amna Sami, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 10 Pages: 1304-1309, |
| 2013 | Effect of Brand Image on Brand Loyalty and Role of Customer Satisfaction in it (Journal) Rashid Saeed, Rab Nawaz Lodhi, Amna Mehmood, Urooj Ishfaque, 12 2 2 Fareha Dustgeer, Amna Sami, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 10 Pages: 1364-1370, |
| 2013 | Measuring Impact of Factors Influencing Purchase Intention Towards Green Products Sahiwal Clothing Industry Perspective (Journal) Rashid Saeed, Rab Nawaz Lodhi, Aniqa Komal Khan, Naima Khurshid, 12 2 2 Fareha Dustgeer, Amna Sami, Zahid Mahmood and Moeed Ahmad |
Journal: World Applied Sciences Journal, Publisher: World Applied Sciences Journal, Vol.: 26, Issue: 10 Pages: 1371-1379, |
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