Ms. Bushra Sajid

Lecturer, Institute of Management Sciences
https://profiles.bzu.edu.pk/bushrasajid

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Ms. Bushra Sajid

Qualificaiton:
MS (Marketing)

Research Interests:
Marketing Management, Consumer Behavior

Email Address:

Other Information:

Research Papers

2023 Consumer-based retailer equity and retail patronage behaviors: Interaction effect of involvement (Journal Paper)
Sajid, B., Cheema, S., Rather.R

 


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