Department of Agricultural Business and Marketing

Dr. Muhammad Asad Ur Rehman Naseer


Dr. Muhammad Asad Ur Rehman Naseer

Assistant Professor, Department of Agricultural Business and Marketing
https://profiles.bzu.edu.pk/muhammadasadurrehmannaseer

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Dr. Muhammad Asad Ur Rehman Naseer

Qualification:
PhD

Research Interests:
Agri. Policy; Agriculture Markets; Supply Chain Analysis; Climate & Water in Agriculture

Email Address:

Other Information:
Associate Editor - Frontiers in Sustainable Food Systems; Frontiers in Nutrition

CV/Resume:

Research Papers

2025 Decoding the Dynamics of Pricing in the Fruit and Vegetable Market, Highlighting the Government Imperfections (Policy Brief )
Muhammad Asad ur Rehman Naseer
Journal: Discourse, Publisher: Discourse, PIDE, Vol.: 2024, Issue: 4 Pages: 12-14,
2024 Exploring under-five mortality disparities a comparative analysis of rural and urban areas in Punjab-Pakistan, using Multiple Indicator Cluster Survey data (Journal Article )
S. Jabeen, K. Mushtaq, A. Samie, M. Umair , M.A.u.R. Naseer
Journal: Public Health , Publisher: Elsevier, Vol.: 236, Issue: Pages: 466-472,
2024 Sustainable Food Consumption and Production in the 21st Century (Journal)
Razzaq, A., Naseer, M.A.U.R. and Farrukh, M.U.
Journal: Frontiers in Sustainable Food Systems - Nutrition and Sustainable Diets, Publisher: Frontiers, Vol.: , Issue: Pages: 81386268,
2023 Engaging smallholders with modern supply chains efficiency and inclusiveness of citrus farmers in Punjab Pakistan (Conference Paper)
M.A.R. Naseer
Journal: International Conference on Sustainable Ecological Agriculture, Publisher: Konya, Turkiye, Vol.: 2, Issue: Pages: ,
2023 Beyond Subsistence Linking Citrus Smallholders to High-Value Markets for Sustainable Supply Chain Development in Pakistan (Journal Paper)
MAUR Naseer, A Razzaq, M Ashfaq, M Mehdi, S Karim, MS Naseer
Journal: Journal of Economic Impact , Publisher: Science Impact Publishers, Vol.: 5, Issue: 3 Pages: 246-257,
2023 Revitalizing olive agriculture in Punjab, Pakistan unleashing potential beyond marketing and production constraints (Journal Paper)
Shoaib Akhtar, Muhammad Faisal, Muhammad A. R. Naseer, Iqbal Javed, Adnan Nazir, Muhammad H. Raza
Journal: International Journal of Agricultural Extension, Publisher: eScience Press, Vol.: 11, Issue: 3 Pages: 253-258,
2023 Analyzing Optimal Marketing Channels in the Vegetable Supply Chain Exploring Factors Influencing Marketing Channel Selection (Journal)
T.K. Shami, Naseer M.A.U.R., Bashir M.K., Jabeen S., Adil S.A., Naseer M.S., and Amar N.
Journal: Journal of Economic Impact , Publisher: Science Impact Publishers, Vol.: , Issue: 5-3 Pages: 258-268,
2023 Unearthing the Synergy of Entrepreneurial Skills, Smallholder Farming, and High-Value Agriculture A Case Study from Punjab, Pakistan (Journal)
Naseer, M.A.U.R., Akhtar, S., Karim, S., Imran, M.A., Naseer, M.S., Khalid, Z. and Javed, I.
Journal: Journal of Education and Social Studies, Publisher: Science Impact Publishers, Vol.: , Issue: Pages: 764-779,
2022 Impact of Participation in Groundwater Market on Farmland, Income, and Water Access: Evidence from Pakistan (Journal Paper)
Razzaq, A., Xiao, M., Zhou, Y., Liu, H., Abbas, A., Liang, W. and Naseer, M.A.R.
Publisher: MDPI , Vol.: 12 , Issue: 14 Pages: 1832 ,
2022 Socio-economic determinants of consumers’ buying decision towards packed milk: insights from field survey of Faisalabad (Journal Paper)
Jabeen, S., Mushtaq, K., Badar, H. and Naseer, M.A.R.
Publisher: PakJAS , Vol.: 6 , Issue: 59 Pages: 1011-1015 ,
2022 Extent and impact of female labour participation in canola production in Southern Punjab Province of Pakistan (Technical Report )
Ali, A., A. Hassan, M.A.R. Naseer, S-M. Jalilov, M. Ahmad, T. Khaliq and M. K. Bashir
Journal: CSIRO Research Publications Repository , Publisher: CSIRO, Vol.: 843, Issue: Pages: p44,
2022 Impact of Participation in Groundwater Market on Farmland, Income, and Water Access Evidence from Pakistan (Journal Paper)
Razzaq, A., Xiao, M., Zhou, Y., Liu, H., Abbas, A., Liang, W. and Naseer, M.A.R.
Journal: Water, Publisher: MDPI, Vol.: 14, Issue: 12 Pages: 1832,
2022 Profitability analysis and extent of female labour participation in mung bean production in Punjab, Pakistan (Technical Report )
A Ali, N Fatima, SM Jalilov, SM Cuddy, MD Ahmad, T Khaliq, MK Bashir and MAR Naseer
Journal: CSIRO Research Publications Repository , Publisher: CSIRO, Vol.: EP2022-2154, Issue: Pages: 52,
2021 Measuring the global trade competitiveness of Pakistan’s cotton crop (Journal Paper)
Khalid, Z., Naseer, M.A.R., Ullah, R. and Khan, S.
Journal: Sarhad Journal of Agriculture , Publisher: Peshawar University , Vol.: 1 , Issue: 37 Pages: 158-166 ,
2020 Comparison of water use efficiency, profitability, and consumer preferences of different rice varieties in Punjab, Pakistan (Journal Paper)
M.A.R. Naseer, M. Ashfaq, A. Razzaq and Q. Ali
Publisher: Springer , Vol.: 1 , Issue: 18 Pages: 273-282 ,
2020 Modeling Adaptation Strategies against Climate Change Impacts in Integrated Rice-Wheat Agricultural Production System of Pakistan (Journal Paper)
Anser, M.K., Hina, T., Hameed, S., Nasir, M.H., Ahmad, I., Naseer, M.A.R.
Publisher: MDPI , Issue: 17 Pages: 2522 ,
2020 Impact of institutional features on the overall performance assessment of participatory irrigation management: Farmers’ response from Pakistan (Journal Paper)
Ahmad, B. Pham, H.D., Ashfaq, M., Memon, J.A., Bano, R., Dahri, Z.H., Mustafa, R.N., Baig, I.A. and Naseer, M.A.R.
Publisher: MDPI , Issue: 12 Pages: 497 ,
2019 Effect of marketing channel choice on the profitability of citrus farmers: Evidence from Punjab-Pakistan (Journal Paper)
Naseer, M.A.R., M. Mehdi, M. Ashfaq, S. Hassan, and M. Abid
Publisher: PakJAS , Vol.: 4 , Issue: 56 Pages: 1003-1011 ,
2019 Critical issues at the upstream level in sustainable supply chain management of agri-food industries: Evidence from Pakistan’s citrus industry (Journal Paper)
Naseer, M.A.R., M. Ashfaq, S. Hassan, A. Abbas, A. Razzaq, M. Mehdi, A. Ariyawardana and M. Anwar
Publisher: MDPI , Vol.: 5 , Issue: 11 Pages: 1326 ,
2019 Outlook on the global competitiveness of Pakistan’s mandarin industry: An application of revealed symmetric comparative advantage framework (Journal Paper)
Naseer, M.A.R., Ashfaq, M., Hassan, S., Adil, S.A., Ariyawardana, A.
Publisher: SAGE , Vol.: 1 , Issue: 48 Pages: 66-74 ,
2019 Can the informal groundwater markets improve water use efficiency and equity? Evidence from a semi-arid region of Pakistan (Journal Paper)
Razzaq, A., Q. Ping, M.A.R. Naseer, M. Abid, M. Anwar and I. Javed
Publisher: Elsvier , Issue: 666 Pages: 849-857 ,
2019 Issues and Impacts of the Apricot Value Chain on the Upland Farmers in the Himalayan Range of Pakistan (Journal Paper)
Kousar, R., Makhdum, M.S.A., Abbas, A., Nasir, J. and Naseer, M.A.R
Publisher: MDPI , Vol.: 16 , Issue: 11 Pages: 4482 ,
2019 Impact of freedom of choice on income: evidence from Pakistan (Journal Paper)
Mumtaz, H., Malik, M.A., Javaid, H., Naseer, M.A.R.
Publisher: Science Impact Publisher , Vol.: 2 , Issue: 1 Pages: 64-69 ,
2019 Measuring Technical Efficiency of Wheat Farms in Punjab, Pakistan A Stochastic Frontier Analysis Approach (Journal Paper)
Shahzad, M.A., A. Razzaq, M. Aslam, M.F. Gulzar, M.A.R. Naseer, N. Nasir
Journal: Journal of Agriculture Studies, Publisher: Macrothink , Vol.: 7, Issue: 1 Pages: 115-127,
2019 Opportunities for Agricultural Trade Under the China-Pakistan Economic Corridor (Journal Paper)
Shahzad, M.A., A. Razzaq, M. Aslam, N. Nasir, M.A.R. Naseer and U. Mukhtar
Journal: Business and Economic Research , Publisher: Macrothink , Vol.: 9, Issue: 1 Pages: 263-282,
2019 Impact of Better Management Practices on Sustainable Cotton Production Evidence from South Punjab (Journal Paper)
Hina, T. and M.A.u.R. Naseer
Journal: Journal of Economic Impact , Publisher: Science Impact Publishers, Vol.: 1, Issue: 3 Pages: 92-97,
2018 Agricultural Finance: Opportunities for Banks in Cotton Value Chain (Conference / Worksho)
Mushtaq, K. and Naseer, M.A.U.R
Publisher: PIDE , Issue: 33 Pages: 821-832 ,
2018 Does Rural-Urban Migration Improve Employment Quality and Household Welfare? Evidence from Pakistan (Journal Paper)
Mukhtar, U. Z. Zhong, B. Tian, A. Razzaq, M.A.R. Naseer and T. Hina
Publisher: MDPI , Vol.: 11 , Issue: 10 Pages: 4281 ,
2018 Maize production under risk: the concurrent adoption of off-farm income diversification and agricultural credit to manage risk (Journal Paper)
Akhtar, S., G. Li, A. Nazir, A. Razzaq, R. Ullah, M. Faisal, M.A.R. Naseer, M.H. Raza
Publisher: Elsvier , Vol.: 2 , Issue: 18 Pages: 460-470 ,
2018 Agricultural Finance Opportunities for Banks in Cotton Value Chain (Conference Paper)
Mushtaq, K. and M.A.R. Naseer
Journal: Pakistan Society of Development Economics, Publisher: PDR, Vol.: 33, Issue: Pages: 821-832,
2018 Implications of decreasing farm size on urbanization A case study of Punjab Pakistan (Journal Paper)
Mukhtar, M., Z. Zhangbao, T. Beihai, M.A.R. Naseer, A. Razzaq, and T. Hina
Journal: Journal of Social Science Studies, Publisher: Macrothink , Vol.: 5, Issue: 2 Pages: 71-86,
2017 Economic Impact Assessment of Projected Climate Change Scenarios on Wheat Crop in South Punjab, Pakistan (Conference Paper)
Ashfaq, M., A. Naseer, J. Nasir, I. Ahmad, A. Ahmad, G. Hoogenboom and R. Valdivia.
Journal: Australian Agricultural Resource Economics Society, Publisher: AARES, Vol.: 61, Issue: Pages: ,
2017 Assessing the Impact of Participatory Irrigation Management on Agricultural Productivity Evidence from Punjab-Pakistan (Conference Paper)
M.A.R. Naseer and M. Ashfaq
Journal: Australian Agricultural Resource Economics Society, Publisher: AARES, Vol.: 61, Issue: Pages: ,
2017 Consumers willingness to pay for sustainable tourism and recreational services in Pakistan A case study of district Faisalabad. (Conference Paper)
Ashfaq, M., M.A.R. Naseer., S. Hassan and A. Humayon
Journal: International Sustainable Tourism Congress, Turkey, Publisher: Kastamonu, Turkey, Vol.: , Issue: Pages: 916-922,
2017 Assessing the factors affecting the yield of chickpea in Thal Punjab, Pakistan (Journal Paper)
Khan, O.Z., A. Naseer, M. Shahbaz, S. Akhtar, M. Faisal and K. Mushtaq
Journal: J. Innov. Bio-Res, Publisher: IJBR, Vol.: 1, Issue: 1 Pages: 45-51,
2016 Current Status and Key Trends in Agricultural Land Holding and Distribution in Punjab, Pakistan: Implications for Food Security (Journal Paper)
Naseer, A., M. Ashfaq, M. Abid, A. Razzaq and S. Hassan.
Publisher: Macrothink , Vol.: 4 , Issue: 4 Pages: 14-27 ,
2016 Governance and value chain finance findings from the cotton crop (Conference Paper)
Mushtaq, K. and M.A.R., Naseer.
Journal: Challenges and Policy Issues in Sustainability of Agriculture, Publisher: USPCAS, UAF, Vol.: , Issue: Pages: ,
2013 Who is the arthi Understanding the commission agents role in the agriculture supply chain (Technical Report )
Haq, A., A. Aslam, A.A. Chaudhry, M.A.R. Naseer, K. Muhammad, K. Mushtaq and M.S. Farooqi
Journal: International Growth Centre, UK, Publisher: IGC, Vol.: , Issue: Pages: ,

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