Prof. Dr. Masood Ul Hassan
https://profiles.bzu.edu.pk/masoodulhassan
Qualification:
PhD (Business Management-Istanbul University-Turkey), Post-Doctoral Fellowship (Women Entrepreneurship Education-Pakistan), MBA, LLB, Associate & Fellow, Cost & Management Accountants (Pakistan), Fellow, Life Management Institute (FLMI) & Associate, Customer Service (ACS) with Distinction and Honors in Life Insurance from Life Office Management Association (LOMA-USA), Associate of Chartered Insurance Institute (ACII) & Advance Diploma in Insurance from CII UK
Research Interests:
Contemporary Business Management areas such as knowledge management, strategic human resource development, corporate governance, interpersonal trust, team learning, service quality, TQM, self-service technology (SST) service quality, social commerce, internet banking, open innovation, eco-innovation, business innovation, knowledge sharing, emotional intelligence, women entrepreneurial education, CPEC, and sustainable development
Email Address:
Other Information:
Prof. Dr. Hassan, with his rich academic and professional background, aspires to lead the Business Management Education.
CV/Resume:
Research Papers
| 2026 |
Achieving sustainable business outcomes through eco-innovation adoption in manufacturing firms of Pakistan a higher-order PLS-SEM approach (Journal) Masood Ul Hassan, Sadia Shoukat |
Journal: International Journal of Innovation Science, Publisher: Emerald, Vol.: ahead-of-print, Issue: ahead-of-print, Pages: 1-26 |
| 2026 |
Entrepreneurship in tourism and hospitality: A Post-Covid-19 systematic review and bibliometric analysis (Journal) Masood Ul Hassan, Haseeb Khan Khakwani, Kazim Abbas |
Journal: Journal of Global Entrepreneurship Research, Publisher: Springer Science and Business Media LLC, Vol.: 16, Issue: 26, Pages: 1-25 |
| 2025 |
Impact of social support on social media purchase behavior: the mediating role of customer rating and review quality (Journal) Masood Ul Hassan, Ayesha Khan, Haseeb Khan |
Journal: Journal of Electronic Business & Digital Economics, Publisher: Emerald, Vol.: ahead-of-print, Issue: ahead-of-print, Pages: 1-20 |
| 2025 |
Impact of religiosity on Pakistani youth green purchase intensions and behavior: extending theory of planned behavior (Journal) Masoodul Hassan, Zeeshan Mahmood, Infal Khakwani |
Journal: Journal of Islamic Marketing, Publisher: Emerald, Vol.: 16, Issue: 1, Pages: 1-25 |
| 2025 |
Sustainable development through mega projects: the role of stakeholder perception in the case of the China–Pakistan Economic Corridor (Journal) Masood-Ul Hassan, Infal Khakwani, Waleed Ahmad, Nad E Ali |
Journal: Social Responsibility Journal, Publisher: Emerald, Vol.: ahead-of-print, Issue: ahead-of-print, |
| 2024 |
Technology acceptance in self-service banking of Pakistan: the role of innovative and individual attributes (journal) Masood Ul Hassan, Zeeshan Iqbal |
Journal: International Journal of Electronic Business, Publisher: Inderscience Publishers, Vol.: 19, Issue: 3, Pages: 311-31 |
| 2022 |
Evaluating megaprojects from a sustainability perspective: a case of China-Pakistan economic corridor (CPEC) (Journal) Masoodul Hassan, Zeeshan Mahmood, Saleem Janjua, Numra Asif |
Journal: Journal of Chinese Economic and Foreign Trade Studies, Publisher: Emerald, Vol.: 15, Issue: 2, Pages: 150-170 |
| 2020 |
Knowledge Sharing in Strategic Alliance Relationships: An Empirical Research on Hotels in Turkey (Journal) Nilüfer Toylan, Fatih Semerciöz, Masood Hassan |
Journal: European Journal of Tourism Research, Publisher: Varna University of Management, Vol.: 24, Issue: 2403, Pages: 1-25 |
| 2020 |
Self-Service Technology Service Quality: Building Loyalty and Intention Through Technology Trust in Pakistani Service Sector (Journal) Masood Ul Hassan, Muhammad Shahid Iqbal, Ume Habibah |
Journal: Sage Open, Publisher: SAGE Publications, Vol.: 10, Issue: 2, Pages: 1-19 |
| 2019 |
Women’s experience of perceived uncertainty: insights from emotional intelligence (Journal) Masood Ul Hassan, Arslan Ayub |
Journal: Gender in Management: An International Journal, Publisher: Emerald, Vol.: 34, Issue: 5, Pages: 366-383 |
| 2018 |
Impact of self-service technology (SST) service quality on customer loyalty and behavioral intention: The mediating role of customer satisfaction (Journal) Muhammad Shahid Iqbal, Masood Ul Hassan, Ume Habibah |
Journal: Cogent Business & Management, Publisher: Informa UK Limited, Vol.: 5, Issue: 1, Pages: 1-23 |
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